Thursday, November 20, 2008


one of the neat things about living here is that you are bound to meet some interesting people who do inspiring things.

this weekend, i met the co-founder of Shokay.
Shokay is a company specializing in luxury products made from yak fiber (think cashmere, without the itch of wool).

For you moms out there, they have an adorable baby collection.
For you knitters out there, they have wonderful, luxurious yarn.
For you Christmas shoppers out there, they have handknit and woven goods for the home, for women, and for kids.

I guess I fall under all those categories, which makes me extra enthusiastic.

But perhaps the most meaningful aspect of Shokay is that it was started in order to "empower some of China’s most impoverished communities".
From their website:
"At Shokay, we aim to impact the lives of Tibetan herders in China oppressed by poverty. By introducing luxury yak down to the global market, we hope to create a market for yak fiber, thus increasing the value of the raw fiber to provide herders with long-term employment and a greater sustainable income."

I'd post a few pictures from their website, but I rather you head on over and take a look for yourself. Feel free to pass it on to others too.

1 comment:

cornelia said...

oooooh i love their scarves. so pretty. hmmm. ;)